Upper-Intermediate - Marketing Proposal (D0344)

这次我们要推出的产品是真美牌仿钻首饰。
zhècì wǒmen yào tuīchū de chǎnpǐn shì Zhēnměi pái fǎngzuàn shǒushì 。
The product we're presenting this time is "Truly Beautiful" brand imitation diamond jewelry.

虽然它不是真正的钻石，但确有同样闪耀的光芒，最让人兴奋的是价格非常大众化。
suīrán tā bù shì zhēnzhèng de zuànshí ，dàn què yǒu tóngyàng shǎnyào de guāngmáng ，zuì ràng rén xīngfèn de shì jiàgé fēicháng dàzhònghuà 。
Although it's not a real diamond, it has the same sparkling radiance. But the most exciting thing is the extremely accessible price.

“真美”让拥有钻石不再是梦想。但是如果把这个作为卖点，那就太缺乏创意了。
“Zhēnměi ”ràng yōngyǒu zuànshí bùzài shì mèngxiǎng 。dànshì rúguǒ bǎ zhè ge zuòwéi màidiǎn ，nā jiù tài quēfá chuàngyì le 。
"Truly Beautiful" makes owning a diamond no longer just a fantasy. However, if you made this your selling point, it would lack creativity.

怎样才能吸引大众的眼球呢？这就是本次广告策划的重点。
zěnyàng cái néng xīyǐn dàzhòng de yǎnqiú ne ？zhè jiùshì běncì guǎnggào cèhuà de zhòngdiǎn 。
So, how to attract the eyes of the masses then? That is the focus of this ad campaign.

我们的广告语：“真美仿钻”---男人最好的朋友。
wǒmen de guǎnggào ：“Zhēnměi fǎngzuān ”--- nánrén zuìhǎo de péngyou 。
The slogan of our ad campaign is: “Truly Beautiful Imitation Diamonds—a man’s best friend”.

目标消费群为都市白领。他们一定都熟悉一句经典名言“钻石是女人最好的朋友”。
mùbiāo xiāofèi qún wèi dūshì báilǐng 。tāmen yīdìng dōu shúxī yī jù jīngdiǎn míngyán “zuànshí shì nǚrén zuìhǎo de péngyou ”。
Our target consumer market is white-collar city dwellers. They will certainly all be familiar with the classic saying, “diamonds are a girl’s best friend”.

的确，钻石能增进感情，是男人送给心爱的女人的最好礼物。
díquè ，zuànshí néng zēngjìn gǎnqíng ，shì nánrén sònggěi xīnài de nǚrén de zuìhǎo lǐwù 。
Certainly, diamonds can stir deep emotions, and are the best gift that a man can give to his beloved lady.

但是，由于钻石非常昂贵，许多男性为了买一颗钻石必须省吃俭用。
dànshì ，yóuyú zuànshí fēicháng ángguì ，xǔduō nánxìng wèile mǎi yī kē zuànshí bìxū shěngchījiǎnyòng 。
However, due to the fact that diamonds are very costly, in order to buy one a lot of men have to pinch pennies.

而我们主打的就是这部分向往拥有钻石，但经济能力有限的人群。
ér wǒmen zhǔdǎ de jiùshì zhè bùfen xiàngwǎng yōngyǒu zuànshí ，dàn jīngjì nénglì yǒuxiàn de rénqún 。
So our key market is those who long to own a diamond, but whose economic capabilities are limited.

我们的广告通过男性角度来影响男性和女性，这是一种与众不同，而且幽默的方式。
wǒmen de guǎnggào tōngguò nánxìng jiǎodù lái yǐngxiǎng nánxìng hé nǚxìng ，zhè shì yīzhǒng yǔzhòngbùtóng ，érqiě yōumò de fāngshì 。
Through the male perspective, our advertisement influences both the male and female, using this innovative and humorous approach.

也是在创意上与其它首饰广告区分的重要优势。
yě shì zài chuàngyì shàng yǔ qí tā shǒushì guǎnggào qūfēn de zhòngyào yòushì 。
Furthermore, its creativity sets it apart from other jewelry advertisements, giving it a significant advantage.

Vocabulary

与众不同	yǔzhòngbùtóng	out of the ordinary
闪耀	shǎnyào	to glimmer
光芒	guāngmáng	flashes
卖点	màidiǎn	selling point
创意	chuàngyì	creative ideas
策划	cèhuà	plot
白领	báilǐng	white collar
昂贵	ángguì	expensive
省吃俭用	shěngchījiǎnyòng	to live frugally
主打	zhǔdǎ	key market
推销	tuīxiāo	promote the sale of
说服力	shuōfúlì	persuasiveness
推广	tuīguǎng	popularize; spread
模仿	mófǎng	imitate
一闪一闪	yīshǎnyīshǎn	twinkle
耀眼	yàoyǎn	dazzling
极端	jíduān	extreme
乏善可陈	fáshànkěchén	have nothing good/unusual to report
动脑筋	dòng nǎojīn	use one’s brains
深有体会	shēn yǒu tǐhuì	know from experience deeply
节俭	jiéjiǎn	thrifty
势力	shìlì	power; force; influence