| doper les ventes | Verb | to boost sales |
| le bouche-à-oreille | Noun (m) | word-of-mouth |
| la tête de gondole | Noun (f) | aisle end display |
| coucher sur le papier | Phrase | to set down on paper |
| décrocher un contrat | Phrase | to land a contract |
| se catapulter à | Verb | to be catapulted into |
| se frotter les mains | Phrase | rub hands with glee |
| faire d`une pierre deux coups | Phrase | to kill two birds with one stone |
| sevrer | Verb | to wean |
| d`emblée | Adverb | straightaway |