The Office - Driving Sales (0010)

A:	All right, people. We're holding this meeting today because we've got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger?
B:	Well, in fact, we're the most expensive in the market, so maybe we need to lower our prices to match the competitors?
A:	Lower our prices? Not very creative. It'll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?
C:	Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!
A:	What? That's the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.
D:	Do we have any ideas yet?
C:	Yes Mr. Swan, we were kind of considering a two-for-one offer to get more competitive.
D:	A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
A:	Yeah, exactly. Just what I was thinking! In fact, that's a brilliant idea! I'm glad we thought of that. Very creative.

Key Vocabulary

concrete solutions	phrase	a real or specific solution to a problem
drive sales	Preposition	increase sales
in the market	phrase	in the industry
to match the competitors	principle verb, infinitive	be the as good as or better than others companies in the same industry
will never fly	phrase	will not work, will not be approved
promotion	phrase	something done to make people aware of a product
be here any minute	phrase	will arrive very soon
to consider	principle verb, infinitive	thinking about
brilliant	Adjective	excellent

Supplementary Vocabulary

competitive	Adjective	as good as or better than others of the same type
win sales	phrase	make sales sucessfully
sales strategy	phrase	plans for a company's sales activities
sales cycle	phrase	the process a customer goes though when deciding to buy a product
to outsell	principle verb, infinitive	to sell more than others
customer loyalty	phrase	when a customer buys the same brand over and over